Roger Sommerhalder

Team member

With Radical since 2003.

Roger Sommerhalder is a true veteran of the Radical team – his passion for snowboarding began in the winter of 1991/92 in Anzère. With alpine ski boots and raceboards from Nidecker, Roger and a friend ventured onto the board for the first time, without any previous experience, but with the courage of newcomers. The first day was characterized by many falls and sweat, but their polysport past helped them to make rapid progress. On the second day, they met experienced snowboarders who gave them valuable tips – and Roger was soon infected by the snowboard virus. This spark was never to be extinguished, and he remained faithful to the sport for decades.

His path to Radical began when he was working for Killer Loop as a sales representative and accidentally came across Mark Farner, the founder and shaper of Radical Snowboards. At the time, Roger had no idea that Mark was behind the Radical brand, which he only knew from stories. But a meeting at the Swisspo sports fair in Zurich led to their paths crossing. A few years later, after Nordica had sold Killer Loop, Roger and his partner founded the company Just4motion. From 2003/04, in addition to Killer Loop and Sims, they also offered Radical snowboards directly to specialist retailers – and a successful partnership began that continues to this day.

With his many years of experience and unwavering passion, Roger is an indispensable part of the Radical team and plays a key role in leading the brand into the future.